Musky Mikes owns several bait shops in the south eastern wisconsin area. Me and my friend were in one of there shops and I just asked the owner if she wanted some shirts done. She actually said yes. So I designed some that had the old crackled feel to them. I know big companies like Ambercrombie draw all their distressed logos by hand. I basically found a nice crackled vector and put it on top of the logo. I like the effect. Making things look old is good. Who would have guessed.